With an artist based edge steeped in their company history, MAC cosmetics began under the bright lights of the big screen.
All About MAC
MAC cosmetics was founded with a creative vision to fill the gap between makeup artistry and fashion photography. Two men, fashion photographer Frank Toskan and salon chain owner Frank Angelo launched their fashion forward line in Toronto in 1985 to meet the high demands of entertainment and beauty professionals.
Long before their company history, MAC cosmetics founders directed their product line towards professionals in the beauty and fashion industry who had to rely on heavy cosmetics, cake makeup and stage makeup to create the visual effects needed to withstand bright lighting during photo shoots. Who better to rise up to this demand than a fashion photographer?
With a glamorous image and a celebrity endorsed product line, MAC cosmetics took the beauty industry by storm. Finally the novice makeup artist could create special effects without the use of stage makeup. The average city gal could create an urban look that was wearable from nine to five with evening cocktails after hours, and brides finally had a cosmetic line they could rely on to capture beautiful wedding photos.
MAC, otherwise known as Makeup Artistry Cosmetics, is an amazing brand to try if you're looking for glamorous makeup that stays put while creating amazing visual effects.
Company History MAC Cosmetics: Makeup Artistry
Unlike most cosmetic brands on the market, MAC cosmetics employs some of the world's best makeup artists for their platform and show work. Many of MAC artists have backgrounds in entertainment makeup artistry. Women shopping the MAC line at either their small boutiques or at high end department stores, can meet with industry professionals on a daily basis. With no sales obligation, you can walk into a MAC store and ask for expert advice to create a natural, trendy, or glamorous look. Trustworthy advice for your skin type, coloring, and application techniques will help get you well on your way to creating the most beautiful you.
Makeup artists working for the MAC line are a highly trained team of professionals who take great passion in foolproof trends and natural beauty. You don't need to feel intimidated when walking into a MAC store. Expect that every visit will be friendly, professional, and information packed. The MAC sales force is strong with industry leaders and passionate artists. If you're in a makeup rut or need help planning a MAC palette for your special day, it's worth every moment of your time to meet with a free of charge MAC professional cosmetic artist.
MAC has had top celebrity endorsement and faces representing their line. Currently, Fergie is the glamourous face for the cosmetic line, but many remember that Boy George, Pamela Anderson, Lisa Marie Presley, and Debbie Harry have each been a celebrity spokesperson for the cosmetic line. Every season MAC launches a cosmetic palette that is current with trends and seasonal color. New trends bring new faces, and MAC is constantly changing and rising up to meet the needs of celebrities and their stylists.
Because the MAC line was geared for professionals in the fashion photography and entertainment industry, MAC cosmetics have serious staying power. If you've ever experienced the MAC line of cosmetics, you know firsthand that the velvet textures found in the shadows, blushes, and MAC Lipstick moisturize while maintaining a flawless and smudge proof application.
MAC cosmetics is certainly the line to seek out if you're looking for a fashion forward palette. MAC products are rich, true to tone and are composed of pure pigments for the gal who likes to go bold or keep it natural.
With foolproof tips and expert recommendations, it's easy to create a red carpet look at home with just a few of MAC signature products. Who knew professional makeup artistry could be this simple?