Sheer Cover

Sheer Cover the Brand

A natural makeup company, found only through online and phone ordering, Sheer Cover is owned by Guthy-Renker. Guthy is a manufacture of many products common to the infomercial marketing scene, including well known product lines such as:

• Proactiv Solutions
• Winsor Pilates
• Body Victory

Not only a makeup organization, Sheer Cover also provides natural based toners, blotting papers, makeup remover wipes, and their line of skin care. Ultimately, the heart of the Sheer Cover product scheme is their mineral face makeup selection. Although, they certainly offer eye makeup and lip products as well.

Industry Leader

Moving into the market share of mineral makeup powerhouse, bare Escentuals, Sheer Cover is quickly becoming an industry leader in the natural cosmetics marketplace. Targeting a customer who is looking for a mineral makeup with more coverage, Sheer Cover is a less expensive option. With their featured products derived from the mineral makeup style, this brand advertises their foundation is:

• Ideal for covering freckles, skin discolorations, and rosacea
• A perfect anti aging product with natural light reflectors
• Covers imperfections anywhere on your body
• Washes off easily with cleanser

As with most mineral makeup products, Sheer Cover provides a natural coverage. Their powder based foundation covers your flaws, but still lets the real skin shine through. The mineral powder actually sits on top of your skin, instead of being absorbed. It contains no unnecessary fillers, oils, perfumes, dyes, or talc. For a complete listing of ingredients, you can visit their website.

Mineral Coverage System

In the realm of mineral makeup, what makes Sheer Cover unique is their system. The process starts on their website at www.sheercover.com. Customers first select the shade based on the online guide. They then order the trial kit. This package offers a new mineral makeup customer the chance to try out the mineral makeup style and the Sheer Cover brand with little commitment, an ideal situation for a product only available through special order.

The trial kit contains: two shades of foundation and concealer, along with the powder, applicators, and skincare creams. The icing on the cake is the 20 minute video included. One of the struggles in mineral makeup success is learning to apply the product for maximum coverage without a cakey appearance. This video is sure to help with the normal learning curve involved.

If the trial meets to your satisfaction, the company offers an automatic replenishment program for $29.95 a month. Every 90 days they provide home delivery of additional foundations, concealers, and finishing powder. You never have to go shopping for perfect skin again. In turn, if you are not completely satisfied, you can return the whole package (even if the containers are empty) for a complete refund within 60 days of purchase. The only out-of-pocket expense ends up being the shipping and handling charges.

Sheer Cover’s system is more than just a mineral foundation. It includes a step-by-step skincare regime to ensure the best complexion possible. Their complete system includes:

• Cleansing
• Moisturizing with SPF
• Concealer for flaws
• Mineral powder foundation
• Finishing powder to set and for extra oil control

Their mineral products can also be customized at home. By providing two shades of foundation powders and concealer creams, the customer can then blend them for a perfectly matched color combination. The product can also be customized to your skin type. For oiler skin, apply extra finishing powder. For drier skin, spritz on some water to help set the mineral powders.