Revlon

Revlon’s History

Over seventy years ago, a young man’s passion for color led him to create this revolutionary nail enamel - a creative nail polish designed by Charles Revson that used true pigments for a stronger nail color. As this enamel’s popularity grew, Charles soon noticed when a woman’s hand moved close to her mouth, her polish would clash with her lipstick. This inspiration led to the creation of coordinating colors between nails and lips, followed by a hugely successful advertising campaign.

Revlon, the cosmetic color sensation, was born from this savvy of Charles, his brother Joseph and the help of chemist Charles Lachman. Mr. Lachman was such an integral part of the company’s success that he added the “L” to Revlon. As the company’s color offerings become widely known, they stimulated the organization’s growth into a colorful array of cosmetic and beauty products. With a simple start as a color enhanced nail polish, the business exploded and within six years had become a multi-million dollar company.

In addition to the innovative vivid products, Revlon also possessed a skill in advertising. Maintaining the All-American brand image, they highlighted U.S. models to the rest of the world. In the 1970s, they launched their first perfume, Charlie, named after the founder Charles Revson. Designed as the cologne for young working women, it became a instant best-seller and is still widely available even today.

At the time that Revlon hit the top; the number one brand in mass color cosmetics went public. The year was 1996 and the company continues as a model of independent makeup triumph.

Revlon Today

Revlon resumes the tradition of color enhanced makeup products. Their advertising clearly demonstrates the belief that colorful cosmetics enhance how you feel and look. The independent spirit of Revlon’s main focus is how beauty is dependent on the character of the woman who wears it.

Still an American Icon, their makeup is sold in over 175 countries across the globe. With the core cosmetics theme being color, their product line today is still reflective of the company’s roots.

Product Lines

Like most of its competition in the mass cosmetics marketplace, the product line is expansive. Sold in almost every type of location, the products are easy to find. The following is a sampling of two of their main concepts:

ColorStay

Historically one of the most successful brands within Revlon has been ColorStay - a line of all-day makeup products that won’t rub off with normal use for up to 16 hours. Discover a fresh assortment of colors and products within the ColorStay concept, including:

• Face Makeup
• Face Powder
• Concealer
• Eye Shadow
• Eyeliner
• Lip Liner and Lipstick
• Nail Polish

Imagine simply getting up and putting on your face only once each day. Thanks to modern technology!

StarStyle

A completely new concept at Revlon today is their StarStyle collection. Once again focusing on spokeswomen and their personalities to sell their products, StarStyle offers five collections inspired by five different celebrity women. Each collection includes fashion-forward makeup to create one complete look. With exclusive signature products along side unique limited-edition shades of classic products, the collections are modeled after each individual celebrity’s persona. Choose from:

• Flirty Kate Bosworth
• Glamorous Juliann Moore
• Passionate Eva Mendes
• Hypnotic Halle Berry
• Charismatic Susan Sarandon

With each woman representing a variety of lifestyles, ages and skin tones – there should be a collection that each of us can identify with.

Discover the StarStyle collection assortment at the StarStyle website.

Website

For more information on the company, their products or where to buy their makeup visit:

• www.revlon.com