Make Up Forever

Make Up Forever is a very popular cosmetic brand that began its humble roots backstage as a theatre and stage makeup company. Backstage makeup artists adored the unique products, and soon cult status was born. Here's a look at what made this exciting brand a celebrity makeup artist favorite.

When founders Dany Sanz and Jacques Waneph found their line back in 1984, they had only one goal in mind: to create an extensive palette of color combined with all the textures, special effects and products that any professional makeup artist would need while performing backstage expert makeovers.

Their product quality and innovative techniques were noteworthy, and soon they opened their first cosmetic shop in Paris, drawing extensive makeup professionals from all over the world.

Today, Make Up Forever offers a generous color selection. With over 125 eye shadows, 100 lipsticks and a broad spectrum of products for body painting and special effects, the line has over 1400 quality products available for beauty professionals as well as the average cosmetic consumer.

If you're new to this incredible line, you may want to discover some of the cult favorite products that have branded their name in the highly competitive cosmetic industry.

The following products are some of the brand's most noteworthy:

• Face and Body Foundation: The theatre based beauty company is well known for their face and body foundation. The liquid formula conceals in lightweight coverage, providing a flawless, airbrushed glow. The foundation formula is very moisturizing, yet blendable, perfect for all skin types, including dry skin.

• Lift Concealer: For those seeking a heavy duty concealer that provides depth of coverage and durable wear, the Lift Concealer is one of this line's best kept beauty secrets. The Lift Concealer does not crease or sink into fine lines, yet the coverage is thick enough to cover the darkest of under eye circles.

• Star Powder: Star Powder is one of the most unique and pigmented loose eye shadows available in the retail market. With an array of colors that blend easily, have a gorgeous shimmer and last for hours on end, these loose eye shadows are perfect for creating simplistic daytime looks or bold and dramatic eye looks for formal evening wear.

• Aqua Lip Waterproof Lipliner Pencil: Perhaps one of only a handful of waterproof lip liners on the market, this unique product lasts for hours on end. The creamy formula is easy to apply and does not bleed, a rare combination indeed! The available neutral colors work for a variety of lipsticks and are well worth the investment if you're seeking a durable, no fail lip liner that is waterproof.

• Lipstick: The company's famed lipstick is creamy, hydrating, and quite long wearing. Available in over 100 complexion flattering shades, this backstage product is worn by celebrities on the big screen for a reason. The brand has managed to effortlessly combine hydrating and rich pigments with a formula that feels good, looks good, and stays put. If you're seeking a dependable lipstick that will live up to the hype, this line is certainly worth trying.

• Blush Cream: Blush cream is a unique cream blush formula that is packaged with a shimmer highlighting cream that adds a subtle glimmer to the face. The formula is prized because it is not only long-wearing, but also easy to blend and available in a variety of skin flattering shades. The highlighting cream can be applied to the brow bone, cheek bone and bottom lip to add special effects.

For those seeking multi-action quality stage effect makeup, the brand is a well-known leader in the industry. Available at Sephora beauty stores nationwide, consumers can try out the products and work with professional sales associates to find products that fit and flatter their individual artistry needs. In Canada, the cosmetics are also available in Sears Department Stores.

To learn more about this coveted beauty brand, visit their website at Make Up Forever.

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