MAC Lipstick

From LoveToKnow Makeup

MAC lipstick offers exceptional coverage, high-shine, and a long wearing look that can easily take you from day to evening. Along with this, MAC, or Makeup Art Cosmetics, is an internationally well known brand of cosmetics that supports many altruistic endeavors.

A Company with Social Initiatives

Established in Toronto, Canada by make up artist and photographer Frank Toskan and businessman Frank Angelo, MAC cosmetics brought reliable and versatile cosmetics to fashion photo shoots worldwide. Together, Toskan and Angelo envisioned a company that would be for “All ages, all races, all sexes”.

This company motto of “All ages, all races, all sexes” is further exemplified in MAC’s many altruistic pursuits:

  • The MAC Aids Fund
  • MAC Cruelty-Free Beauty
  • Back to MAC Recycling
  • MAC Kids Helping Kids

Although co-founder Frank Angelo died in 1997, the company was sold that same year to Estee Lauder Companies. The true vision, creativity, and philanthropy that are MAC continue to this day.

MAC Lipstick Means Celebrities

Most notably, The MAC Aids Fund, which raises money through the sale of the Viva Glam line of products, continues to help men, women, and children living with HIV and Aids. Since its start in 1994, the fund has raised over 80 million dollars, with 100% of the Viva Glam product line proceeds going to the MAC Aids Fund.

Participating in charity benefits and advertising campaigns, celebrities have played a large part in making the aids fund program a success. A few of the celebrities involved in this charitable endeavor are:

These celebrities support the Viva Glam Lipstick. These lipsticks were first introduced in 1994, and they are still extremely popular.

  • Viva Glam is the original. This is an intense bluish-brown matte red.
  • Viva Glam II was introduced in 1997, and is a muted pinkish brown shade. It has a satin finish with a subtle hint of shimmer.
  • Viva Glam III was introduced in 2000 and is a muted brownish plum lipstick with a matte finish.
  • Viva Glam IV has a mid-tone pink color with a subtle gold shimmer. It was introduced in 2002.
  • Viva Glam V debuted in 2004, and this neutral pearl-pink lipstick has been flying off shelves ever since.
  • Viva Glam VI is the latest and the greatest from this popular MAC lipstick line, and with good reason. This warm terracotta plum shade has a subtle pearl shine that looks good on almost everyone.

Lipstick Collections

MAC offers a wide and diverse collection of lipsticks to suit your every need.

Lipstick Collections
Type of Lipstick Significant Qualities
Raquel Welch LipstickHas a glossy black casing with the collection’s signature tiger print pattern on the cover. This line offers six gorgeous shades, from mid-tone berry pink, to a creamy light coral, to neutral yellow-toned beige; this line has something for everyone.
MAC Couture LipstickWorthy of the title couture, this MAC lipstick comes with unique packaging while the lipstick itself is luxurious, and ultra-creamy. This lipstick also provides medium to full coverage, with an intense shine.

This line also comes in three shades:

  • House of Style: pearl rose pink.
  • Couture: plum mauve with a reflective pink pearl sheen.
  • Influential: darkened gold pearl peach.
LipstickSimply named Lipstick, this is the original. This lipstick stands out whether you’re on the runway, or walking down the street. And with over a hundred shades of satin, matte, and gloss finishes, there’s no good reason not to try this MAC lipstick.
Lip VarnishThis is a liquid lip color that is chock full of high-gloss shine. It leaves a wet shine finish in a rich vibrant color. Lightweight and non-sticky.
LacquerPacked with color and a high veneer gloss, it comes in eight colors; all that deliver the color you want and the shine you crave.
Pro LongWear LipcolorThis lipstick is applied in two steps. First, apply the specially formulated base coat. Next, flip the stick and apply the clear gloss. This lipstick is smudge, run, transfer, and feather proof.
Pro LongWear Lustre LipcolorThis is also a two step process, but it’s worth it for the lightweight color and mirror shine. This lipstick has sheer to medium coverage with a rich, moisturizing finish. Also transfer, feather, smudge proof. Over fifteen shades are available.
Pro LongWear Gloss CoatUse this on top of your Pro LongWear Lipcolor to create a long-lasting application of color and shine. Available in Pearlizer, Crystalizer, Pink Iridesce and Mirror.
Woman in red lipstick

Putting It All Together

MAC is one of those rare companies that provide exceptional products while still retaining the very virtues it was founded on. MAC lipsticks are some of the best in the world. They provide comfortable, long-wearing, feather-light coverage in over one hundred shades. Not only can you choose from this plethora of colors, but you can also choose the exact coverage you need. Whether you desire high shine, matte, cream, or satin, MAC has the lipstick for you.


 


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