Lancôme Lip Gloss: Interview with Mollie
Winerock

From LoveToKnow Makeup

Since its launch in 2000, Lancôme's Juicy Tubes lip gloss has grown to become one of the beauty industry's most coveted products. Chances are if you sneak a peek into a woman's cosmetic bag, you'll find a tube or two in there – with 30 permanent shades and countless limited edition offerings, they're irresistible. It's no surprise, then, that 11 Juicy Tubes are sold around the world every minute! We spoke with Mollie Winerock, Lancôme's official Juicy Tubes spokeswoman, for the inside scoop on this cult product.

Mollie Winerock of Lancome Juicy Tubes

Behind the Scenes

LoveToKnow: Thanks for taking the time to answer some questions, Mollie! You're Lancôme’s Juicy Tubes spokeswoman, which has got to be a dream job! How did you become involved?

Mollie Winerock: I started working on the Juicy Tubes franchise when I moved from fragrance marketing at Lancôme to makeup marketing. I manage all of the Lancôme lip products now, and Juicy Tubes are certainly one of my favorites!

LTK: What's a day in the life of working with Juicy Tubes like?

MW: It’s fun! Juicy Tubes are such a playful and enjoyable product to work with. Creating concepts for limited edition collections and developing the shade colors and shade names are a big part of my day.

LTK: There are so many variations of Juicy Tubes. What inspires the seasonal collections, like the fabulous World Tour colors and the yummy Smoothies?

MW: My inspiration comes from so many different places. I am always inspired by the changing of the seasons. Spring shades are inspired by light colors and textures while holiday shades and themes come to me from moods I might be in or places I have recently visited. I live in New York City, so I’m lucky to always be inspired by interesting people in my life. I am a Juicy Tubes fanatic, so I create shades and designs of things I love to wear and have in my purse!

A Standout Lip Gloss

LTK: What sets the Juicy Tube apart from other lip glosses on the market?

Lancôme Juicy Tube

MW: I think it’s a combination of formula and packaging. The Juicy Tubes formula is comfortable thanks to the shiny oils, which help keep the lips moist. And, of course, the shades! There are so many colors to choose from - certainly one for every mood and every time of day.

LTK: Perhaps it's a tough question, but which is the most popular Juicy Tube of all?

MW: The number one Juicy Tube is called Hallucination. It is an adorable bronze shade with a little bit of shimmer. Spring Fling is also a best seller and one of my favorites. It is a very sweet light pink gloss with a great flavor!

The Gift of Gloss

LTK: Juicy Tubes are always a great gift idea! In the midst of the holiday season, is there anything special in store for Juicy Tube fans?

MW: Chic Delights limited edition collection just launched for the holiday season. It is a special collection of eight limited edition shades. The inspiration came from the holiday season and, as the weather turns chilly, how we crave the comfort of truly delectable delights. The flavors and shades capture the delicious flavors of a French Patisserie. There are also Juicy Tube gift sets in stores, which make a perfect gift. All of the Juicy Tubes can be found at Lancôme counters or at the Lancôme Web site.

LTK: Finally, what can we look forward to in 2009?

MW: We have some very exciting updates for Juicy Tubes in 2009, with new limited edition collections, new packaging, shades and flavors. Also around the corner, we will have a very exciting animation. Lancôme steps into the organic trend with Juicy Tubes PURE, Premium Unique Raw Elements. This formula is amazing. It consists of 95 percent natural ingredients and 100 percent natural flavors. The packaging is darling and the carton is even 100 percent recycled material! Look for this new animation during the spring of 2009!

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