How Is Victoria Secret Lip Gloss Made

Tube of Victoria's Secret Beauty Rush Lip Gloss in Cherry Bomb.

When LovetoKnow set out to get the details on how is Victoria Secret (VS) lip gloss made, the details soon became sketchy. This information is very difficult to track down. So difficult that even experienced writers were unable to get every detail. However, there are some basic ingredients and information that may be of help in determining the answer to this question.

Victoria's Secret is owned by Limited Brands Group, which also owns Express, Express Men's, Bath & Body Works, Limited, White Barn Candle Co. and Henri Bendel. Their headquarters are in Columbus, Ohio.

What is Known About How Is Victoria Secret Lip Gloss Made

A call made to E-3 Laboratories, which provides data sheets and safety information on a wide variety of products turned up no specific information about which manufacturer creates VS lip glosses, although there was some data on their other beauty products.

One of the reasons for this might be the newness of some of their lip line branding, such as Beauty Rush, which was launched in 2007. However, much of VS's products are outsourced to several manufacturers such as Cosmetic Essence and Bocchi Laboratories. A perusal of a VS lip gloss tube only states that it is made in the USA and offers a list of basic lip gloss ingredients.

An inquiry at an Indiana Victoria's Secret retail store didn't turn up any further information on how is Vicotria's Secret lip gloss made. The sales staff at this particular store were friendly, but only knew the ingredients listed on the tube.

Three calls to stores around the country turned up similar results and a phone call to the media relations department of Victoria's Secret, as well as an email sent to customer service, resulted in no additional information. How Victoria's Secret lip gloss is made is apparently a very closely guarded trade secret, as well it should be. This gloss is fabulous in every way, including length of wear, taste, smell and colors.

Basic Info on Lip Gloss

The first lip gloss was made in 1930 by Max Factor. Then lip gloss walked on through history and in 1973, Bonne Bell took gloss to a new level by adding flavors, such as strawberry, grape and watermelon. Today, the industry has grown into a multi-million dollar business and lip gloss includes colors and many different formulas.

Since the purpose of lip gloss is to make the lips look luscious and shiny, many different types of waxes are used in the making of lip gloss. Lip gloss today can lend color, extra shine and even plump lips.

Glosses can even come with SPF to protect lips from the skin cancer some experts are now saying is caused by wearing gloss without sun protection. Depending upon the purpose of a particular gloss, ingredients and the process used to make the makeup can vary widely.

The Ingredients in VS Beauty Rush Lip Gloss

Many of the lip glosses made by VS contain similar ingredients. On several tubes of Beauty Rush that were evaluated, the ingredients included:

  • Polybutene
  • Hydrogenated Polyisobutene
  • Mineral oil
  • Silica Silylate
  • Polyethylene
  • Flavor
  • Petrolatum
  • Calcium Sodium Borosilicate
  • Polyethylene Terephthalate
  • Ethylene/Propylene/Styrene Copolymer
  • Acrylates Copolymer
  • Calcium Aluminum Borosilicate
  • Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate
  • Butylene/Ethylene/Styrene Copolymer
  • Sodium Sacharin
  • Isononyl Isononanoate
  • Silica
  • Tin Oxide
  • BHT
  • Isopropyl Titanium Trilsostearate
  • Synthetic Fluorphlogopite

It also lists some ingredients that the gloss may contain, such as:

  • Mica
  • Titanium Dioxide
  • Iron Oxides
  • Bismuth Oxychloride
  • Red 7 Lake
  • Yellow 5 Lake
  • Yellow 6 Lake
  • Red 33 Lake
  • Blue 1 Lake
  • Red 6 Lake
  • Carmine
  • Red 36 Lake
  • Red 30 Lake
  • Red 27 Lake
  • Red 28 Lake
  • Manganese Violet
  • Red 21 Lake
  • Red 40 Lake

These products, especially the colors, will vary depending upon color/flavor that you purchase.

A full list of colors, types of gloss offered by VS (including a plumping gloss) are listed on the Victoria's Secret Website. You can also find a huge selection at your local VS retail location.

The slanted tip allows for targeted application.

In Conclusion

There are many reasons why you might need to know how a lip gloss is made or what ingredients are included. If you have any allergies to specific products, you can quickly see if this gloss will work for you or not. Even if you can't locate specific information about the process used to create a product, you can confirm whether or not the company uses no animal testing or products. If there is a specific product to which you are allergic, phone the company and ask if the product contains that ingredient specifically. Even if they are not willing to share a complete list of ingredients, they may verify whether or not the item contains that particular item.

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How Is Victoria Secret Lip Gloss Made