Hard Candy

Company Background

The whole concept of Hard Candy started in the year 1995, when a twenty-something woman named Dineh Mohajer was having trouble finding the perfect nail polish color to match her flashy sandals. Dineh, the original Hard Candy Girl, never found that shade – so she decided to create her own by mixing some colors. This original nail polish color was a perfect baby blue and after receiving dozens of compliments she designed a small line of four Easter eggshell colors of nail polish – sky, sunshine, mint and violet.

These four shades were an instant hit in the stylish Los Angeles boutiques. However, it wasn’t until Clueless star, Alicia Silverstone, mentioned her Hard Candy manicure on the David Letterman show that the sensation turned into a huge success. Ten years later the company now boasts 150 beauty products available and offers makeup for eyes, lips, face, and body, including their product staple – nail polishes.

Hard Candy Product Line

With one glance at the product display of the Hard Candy brand it is easy to see that it is truly geared toward the youngest of faces. With a large variety of flashy body glitter, oil blotting powders and papers, plus the perfect zit cover up pencil, their makeup line is sure to dazzle those deceptively innocent girls. Fun is at the heart of all their products including the cute packaging right down to the heart-shaped powder puffs. They also pride themselves on the added sensual details including extra tasty lip products and aromatherapy oils as additives in other body products.

A Sampling of the Merchandise

• Sweet Spot Lip Gloss

One of Hard Candy’s newest product offerings is a strongly flavored sheer lip gloss. Advertised as super-tasty, this lip gloss is available in multiple shades with the same consistent flavor of succulent orange blossom.

• Liquid Hard Candy

One of the brand’s best selling products is their perfume. A fragrance with licorice and pear scents, it is described as a bit of sophistication to add to the young girl’s attitude wardrobe.

• Nail Polish

As the company completely originated with a simple new color of nail polish, it is no surprise this is still one of their best selling items. With a nice variety of girlie candy shades, the polish is DBP-free, and arrives is a delightfully attractive bottle complete with a crystal ring.

• Charmed Lip Gloss Bracelet

Never be lost from your lip gloss. A pleasantly pretty way to keep your lip gloss close at hand is with a charm lip gloss bracelet. Purchase a set of charms that come complete with charm-sized lip gloss in your chosen color.

• Glitter Hair Spray

Do you desire that all over sparkle like Cinderella or The Little Mermaid? Then this is the perfect hair product for you. To give your tresses that extra sparkle, Glitter Hair Spray does the trick in duplicate.

Where to Buy

• www.hardcandy.com – The company’s website is the best place to find the complete line of Hard Candy products. They also provide the ingredient list for each beauty product they sell, which is particularly accommodating to those who have sensitive skin or allergies.

• Sephora – A nice selection of Hard Candy makeup can be found in the Sephora stores or online.

• Store Locator – Hard Candy’s website also provides a simple store locator for a place to shop closer to your hometown.