Eye Makeup Application

Applying Makeup

Makeup application can be a tricky thing. It's not so much the actual physical application of it as the little tricks and nuances that can create the most face-flattering effects.

For example, a small slick of gloss in the center of the bottom lip can create the illusion of fullness. A stroke of white eyeliner along the bottom lashes can make one appear more awake and bright-eyed. Clearly, there are advantages to knowing these types of tips; they can mean the difference between a face with some color splashed here and there and a face of makeup applied with some thought to the process.

Eye makeup application is probably the trickiest of all to master, simply because the eye area is so complexly shaped. With its intricate curves and bends and delicate skin (not to mention the sensitive mucous membranes you need to watch out for!), the eye area is deserving of the extra attention.

Despite the fact that it's a tricky area to work on, it's also the one that allows you the most freedom of expression. Take, for example, the hundreds upon thousands of eye shadows, mascaras and eyeliners available today. The selections aren't just grouped by colors; now they're also grouped by formulas. Today, it's as easy to opt for a sheer, shimmery, silver-flecked green eye shadow with blue undertones as it is to seek out a simple matte brown shade. Clearly, there is unbelievable variety out there.

The Art of Eye Makeup Application

You don't have to be an award-winning makeup artist to achieve a great eye makeup look. Just a few simple techniques are all you really need. The basics, which include eye shadow, eyeliner and mascara, are also optional. You don't have to wear eyeliner, for example, and many women choose to go without mascara.

Eye shadow is typically always used when playing up the eyes because it offers the most color payoff. Experiment a bit and see which products and shades work best for you. Once you've become versed in how to apply the products, your toughest decision will be keeping your makeup purchases to a minimum!

Applying Eye Shadow

The Base

Prior to applying any color to the eyelid, use an eye shadow base, such as First Base or Second Base by Too Faced. Consider it a backup plan for eye shadow, which tends to run astray if not held securely to the lids. A base is slightly tacky in substance, but not so sticky that it feels uncomfortable or wet. It may impart a slight glow, which is always a nice effect during the spring and summer.

First Color

After you've applied your base, follow up with your first shade, or the neutral base color. Using a large, flat shadow brush, sweep your shadow all over the lids, extending up the brow area if you desire. If you prefer to stop short of the brow area, sweep the shadow only up to the crease.

The Darker Shade

Next, follow up with a darker shade, or crease shade. This brings depth and definition to eyes and adds instant drama thanks to the contrast it provides against the lighter base. Use a contouring shadow brush (which is soft and tapered) and blend the shadow from the outer to inner corner.

This look is inherently quite simple, but if you want to step up the drama, don't be afraid to add a hint of extra color to the outer lid. Start at the center of the lid and blend a shade one step lighter than your crease shade outwards, using a flat shadow brush.

Applying Eyeliner

Eyeliner can be tricky for novices, but a little practice is all it takes to achieve an eye-opening line. If you already know you suffer from the all too common shaky hand, rest your elbow on a table and lean forward to apply your liquid eyeliner (which is always more challenging to master). Using a light hand, start from the inside corner and work your way out. Extend the line slightly upward for a sexy, cat eye-inspired look; keep it smooth and rounded for a simple, wide-eyed yet innocent look.

If you'd prefer to stick with a pencil liner, use a sharpened pencil for the smoothest line. Lumpy, blunt points can destroy any chance of achieving perfectly lined eyes. As with liquid liners, start on the inside corner and extend outward. If the line is too light, simply draw over it again, using slightly greater pressure.

Applying Mascara

There's a "fine art" to mascara that many makeup artists try to encourage the masses to adhere to, but it doesn't need to be anything more than a quick, simple step. If you're in a rush, there's nothing wrong with brushing mascara onto your lashes in an upward fashion. Two coats will always suffice.

If you have a little extra time and really want your lashes to play the starring role, start by looking down. Apply the mascara to the top of your lashes, starting at the root and working downward. Then, look up and apply your mascara as you regularly would (from the root and working upward). Then run the mascara brush once over your lower lashes.

Tools and Accessories

A great set of brushes is essential for proper makeup application of any kind. Eye shadow brushes are available in several different styles, so it's a good idea to start with a kit that provides you with just the basics. Sephora's Face and Eye Travel Tool Kit contains just what you need to create a great look.