70s Makeup Fashion

From LoveToKnow Makeup

70s' Makeup fashion was a far cry from the pasty, painted, matte faces of the 50s' starlet era. As the early 60s catapulted fashion into the black eyeliner and false eyelashes doll-like makeup scene, the 70s subdued these striking eye-effects and began the movement towards a more natural effect.

Defining Characteristics of 70s Makeup Fashion

As mention previously, the overarching elements of the 70s' makeup fashion incorporated natural, fresh-faced, somewhat earth angel undertones. Cosmetic items that were typically omitted during this era included:

  • Mascara
  • Lip Liner
  • Artificial Eyelashes
  • Heavy Cakey Matte Foundations

Though these items were huge in the incendiary 60s, they now had less of a role due to their dramatic and unnatural cosmetic effects.

If you are seeking to mimic the fashion of 70s' makeup, you will solace in a wide palette of pastel and neutral colors as well as a dependency on the following cosmetic items:

  • Lip Gloss Pots
  • Shimmering Eyeshadow
  • Neutral or Pale Eyeliner
  • Muted Blushes
  • Frosted Lipstick Shades

Mascara does not have to be entirely absent from your 70s' face, but focus more on lengthening rather than thickening formulas.

Creating the Face

Sexy Luminous Skin

The 70s inspired a new wave in the field of skincare, resulting in women's attention to face creams that included ingredients like avocado oil and various natural moisturizers. This focus on skin health aided the look of a dewy fresh face. If you are looking to copy the style of 70s' makeup fashion, then the first step to achieving this look is a clean well-moisturized face.

Skip foundation if possible. Or if you need some coverage to even out your skin tone and hide blemishes, look towards tinted moisturizers or illuminating foundations. Tarte's Smooth Operator is a tinted moisturizer that provides some coverage as well as glimmering particles that work towards the result of even dewy skin. Flawless face guru, Laura Mercier, is well known for her spin on the tinted moisturizer. Mercier's formula provides a few more color options than Tarte, which may aid in providing your skin with the best match. However, tinted moisturizers are sheerer regarding the formulation and easily blendable, so any color discrepancies with your natural skin tone are usually easily forgiven.

For those who absolutely cannot afford to skip the coverage of a foundation, Stila's Illuminating Foundation will give you a healthy glow while hiding minor imperfections.

A Natural Flush

Your 70s' makeup fashion look requires the subtle oomph provided by a rosy glow. However, powder blushes rarely look natural. A refreshing gel blush can provide a clean flush to your cheeks. Tarte's award winning Cheek Stain is worshipped by women and celebrities worldwide for its fresh water-based and easily blendable formula. If you're skin is pale, try the Cheek Stain in shades such as Cloud 9, Tipsy, Dollface, or Tickled. Darker tones may enjoy the bronzing effect of Bronze Goddess or the berry tones of Flush. The Blushing Bride Cheek Stain is acclaimed as being ideal for all skin types due to its subtle plum color.

Glimmering Eyes

The 70s was all about pearlescent shadows, and if you're looking for a subtle eye shimmer then no one does it better than Paul & Joe. Try a powder shadow from their Goddess of Spring collection. If you prefer the easy application of liquid shadows, Paul & Joe manufactures several shades of Eye Gloss that are guaranteed not to streak but to shimmer all day and night long!

Let Your Lips Shine and Shimmer

The best aspect of 70s' makeup fashion is that you won't be looking at a compact all day in order to ensure that your sirenesque lipstick is not feathering outside the rigid boundaries of your lip liner. Make this season easy on yourself by engaging in the shine of 70s-like lip glosses and frosted lipsticks. Cargo is the king of lip gloss and their line has recently expanded to include several shades of plant-inspired shimmering lipstick!

Where to Purchase

All the aforementioned items are available online at Sephora or at select Sephora stores nationwide.


 


Comments

Hi Coco,

Thank you so much for taking the time to post that comment with us here! It really helps to have different experience with makeup posted so that folks can get all kinds of different ideas. Thanks again!

-- Contributed by: Jacqueline Dautaj

there was blue and green eyeshadows,I think bright colors were still the hit at that time.I agree the Hippi look was also a big hit,but the 60's remainings were here and there.False eyelashes were still in fashion.Eyeliner was thick and important.The false eyelashes just faded in late 80's and during the 90's.In the 70's,as we see in movies and T.V,the false eyelashes were in special style,it was strip,in big spikes.Eyebrows were like in the roaring20's,thin and curved.(this is my point of view,about the makeup in the 70's in my region the middle east)

-- Contributed by: Coco

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